Bulova Curv :30
Citizen Watch Company - SST
Rider Insurance
Citizen Watch Company - Better Starts Now
Incyte Pharmaceuticals
Madame Tussaud's Lenticular Superhero Poster Concept
Merlin Amusements had come to our agency looking for a way to promote the new Justice League exhibit across their Madame Tussaud's locations. My concept was to create a series of lenticular posters, one for each hero, to attract people to the exhibition. All of our agency's examples to the client used Wonder Woman as our hero:
Here's lenticular concept 1 in action:
And 2 in action:
Rider Insurance - New Campaign Concept
When Rider Insurance came to our agency looking to update their creative for a younger motorcycle enthusiast, I had to take a stab at an idea. I wanted to capture the experience of getting ready to embark on a journey. There is energy in the build up, with so much anticipation into the unknown of that ride. It all starts with the gear. I thought of everything laid out on a table, nicely organized, waiting to be picked up and put on. The most important element being the Rider insurance portal, the key to riding comfortably and worry-free. I played around with a few different tag lines:
Pasquale Chieffalo, 2008 - 2025